Google Alerts Sends Listing Updates, Now in RSS

New & updated way to get Google Alerts instead of Email(Optional).
Log in to Google Alerts and you can now send your search listing updates by RSS instead of just email.
These updates would be delivered to your e-mail inbox. Now, you can see new results pop-up in your RSS reader, like Google Reader.

If you’ve never used Google Alerts, the service updates you to any changes in your favorite search listings (video, news, blogs, web, video, groups or all of the above). Each time a new listing would appear, an email would be sent to your address. For instance, setting up a Google Alert on your name will alert you to whenever someone writes about you online and the article is included in Google search listings.