Common Mistakes in Social Media Marketing

Facebook and Twitter marketing have become so important in a very short period of time. Your profile on Facebook and Twitter can make or break your business in some industries. For example, the major record labels will rarely even consider a new artist, unless they have considerable activity and followers on Twitter. In some ways, social media is taking away the importance of the individual, and the importance of who they really are.

At the same time, this is the world we live in, and so we need to market ourselves carefully, and we need to market our companies carefully. Social media is not limited to Facebook and Twitter, and it is important we make the most out of our social media profile, and marketing strategy. Here is a look at some of the common mistakes made by small business with social media marketing.

Irregularity

Social media requires regularity. There is no point being all over the place one day, and disappearing for a week. It will take time to build a following, and it takes consistency. There are a number of software packages that can help you manage this timing. You might not have those intelligent comments when you need them, so you can put them down and schedule their release… at the same time, you need to be current, and so managing that is also important.

Personality

Having a personality is extremely important on social media. Even the biggest and stiffest corporations need to free up they way they deal with people. It is important to have a set of guidelines for your SMM (social media marketers), and to let them do their job.

Spelling

Just like writing skills are important with articles for SEO, writing properly with social media is extremely important. You can use accepted shortened writing, but whatever you choose, you need to stick with it. Creating a style guide is essential.

Sales Talk Bores

Sales talk on social media is very boring. People are not looking to buy or be told something is the best thing since sliced bread by you, about you. Let others do the talking for you. Social media should be informative, witty, and most of all fun. An excellent example of Facebook marketing is ‘Mayhem’. Insurance marketing with a twist, and the attention it creates is unbelievable.

Limiting Sites

Facebook and Twitter are not the limit of social media marketing. LinkedIn is very good, and Google+ will grow into something very useful, despite all the current negative publicity. The most important fact about social media marketing on Google+ is the simple fact that, it is owned by Google. What better way to influence your Google Ranking?

Over Linking

Are all your social media sites linked, and overly linked resulting in your same comments going out repetitively to a number of sites, and all those people who may see them? Mixing up your social media activities will ensure you do not bore your viewers. If you are wondering who to speak to for help with Facebook, Twitter and other social media marketing, the answer is simple.

SEO agencies know the ins and outs of the interent, Google, and they are the ones who have the experience and concrete knowledge of how to get the job done. Internet marketing produces real statistics to show you what is really going on. Don’t be fooled by some ‘creative agency’ which is suddenly presenting itself as a social media guru