Quite often I recive questions about channel optimization for the search results in area of Youtube’s browser. What can I do to put my movies up in Youtube’s organic results? How to promote my channel?

This topic is important because:

• Youtube is the second biggest browser in the world after Google
• rate of growth of queries on Youtube is very high, higher than in regional versions of Google
• Polish pepole are very active in serching data on Youtube, in some categories the amount of searches in Poland on Youtube is even 40% of queries related with that category in UK
• on Youtube there is more and more valuable content, authors want to have users, who will reach it

How to optimize our content and channel on Youtube? Exaclty about this is the rest part of the article.

Movies and channels Search Engine Optimization on Youtube

Below we can find description about the most important things, which we have to take under consideration, when we promote movies on Youtube.

Title of a movie on Youtube

One of more important elemenst of content promotion on Youtube. It should reflect content of the movie and contain the most important for you keywords.

In the case of „guide” movies can be used phrases related with how users search those data – for example: „ How to create…”

Movie description on Youtube

It shoud reflect content of a movie and contains the most important keywords for you. Movie description should be uniqe.
Due to fact, that initial part of description is shown in serch results, its worth to take care about keywords, for which we optimize video, they appeared in the begining of the description. Especially, that keywords, which covers with user searching are bolded.

Movie tags on Youtube

Add tags, which are discribing particular videos. In theirs area can be contained suitable keywords and also main keywords of categories, where we add movie. For tags use all available spot. Among added tags, add tags, which contain adjectives – through them people often look for videos on Youtube, for example „funny”, „interesting”, „useful”, etc.

Links to videos on internet websites

Similary to Google browser, big part in Youtube browser algorithm is popularity data in the Internet. If more links from valuable and strong pages lead to your movies, the higher positions in Youtube’s results can you reach.

Movie’s number of displays

Very important factor in Youtube’s ranking . The more popular movie is and the bigger possibility is, that it will appear in area of Youtube’s serch results.

Interesting is fact that, on this factor we can have an influence by using some advertising ways on Youtube. For example – promoting videos on Youtube, let to increase movie’s number of displays. What is more it has infuence on organic Youtube’s results.

The number of subscribers and spectators

The more subscribers and spectators our channel has, the bigger meaning have in the Youtube’s society in suitable categories. And it has a bigger TrustRank. That’s why the more subscribers and spectators has channel, is the bigger possibility, that movies from this channel will appear on higher positions of organic Youtube’s results.

Join us on Youtube

It’s not very important element of algorythm, but it’s worth remembering. The longer the user runs its channel, the bigger trustrank has.

Adding movies on Youtube

From one hand materials, that were added on Youtube some time ago and have quite large number  of displays, they get pretty big TrustRank. From the other hand quite often creating a new material also brings profits. At some time we can see in serching results very fresh videos, which despite the small number of views get some kind of „fresh punch” on Youtube (theirs descriptions and titles have to be optimized.

Comments and marks

It’s not a surprise, that the more comments and marks has video, the bigger chance for high position in organic Youtube’s resuls.

Quality of movie

Adding HD materials gives a better results. What is more, HD materials are honoured in area of serching results.

Conclusion

Of course there are more elements, when we are talking about setting ranking in organic Youtube’s results. Not all of them, which are mentioned here, are imoprtant at the same level. Only some of them have influence on high ranking position.

When we doing a SEO work with materials under uncommon words, its enough to optimize movie’s descriptions and titles. With more common and popular words, more important is channel’s trustrank, from which is this movie and the number of views.