Yahoo launched beta version of new tool “Ad Interest Manager” which is consumer tool to build trust of users.Ad Interest manager provides data and activities stats to user for their online campaigns.It will build trust of users in Yahoo Inc.
“Ads tailored to users’ interests make online experiences more compelling and user-focused, and the new tool Yahoo! is launching today will provide transparency into how Yahoo!’s interest-based advertising works,” said Yahoo! Vice President of Policy and Head of Privacy, Anne Toth. “Yahoo! is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information.” Anne Toth also pointed out: “Importantly, users who don’t want interest-based ads can turn them off completely.”
New Ad Interest Manager tool features:
- Provides a central point where Yahoo! visitors can assert even greater control over their online experience.
- Gives visitors an unparalleled view into the information used to deliver interest-based advertising.
- Shows the visitor both Yahoo!’s educated guesses about their interests and a summary of observations, along with other information they have provided.
- Provides a list of specific interest categories that Yahoo! has placed a user into and lets people turn those categories off.
- Allows people who don’t want to see interest-based ads to turn them off entirely.
Check out the Ad Interest Manager site. Be sure to allow cookies from Yahoo and you must be logged in to your Yahoo account too.
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This new initiative from Yahoo is looking promising for advertisers. Yahoo is doing lot many things in different sectors.
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